Hear from our Co-Founder Fabian


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Your Mentors


Fabian Thorpe: Sales and Business Development


With over two decades of experience, Fabian Thorpe is a seasoned sales and business development expert. He excels in decoding the complexities of sales and business growth, offering battle-tested strategies and visionary guidance. Thorpe's mastery lies in understanding human psychology and consumer behavior, empowering entrepreneurs to forge genuine connections and architect sustainable growth plans. In "The Code Hub: Business Mentoring Programme," Thorpe serves as a guiding light, imparting not just sales techniques but also the confidence to redefine limits and achieve lasting success.


Laith Wallace: Marketing and Web Design


Laith Wallace, a marketing specialist, lead designer, and speaker, boasts over a decade of expertise in collaborating with tech, financial, travel, and media giants like Aviva, British Airways, Orange, Nestle, and more. His core skills lies in web design, product design and digital marketing, shaping the digital landscapes of renowned brands.


A passionate advocate for positive thinking, Laith champions design and self-development, leveraging his self-taught skills to empower others. He imparts invaluable knowledge to aspiring designers and seasoned professionals through workshops, online tutorials, and his YouTube channel.

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Week 1: Define Your Customer and Goals

Lesson 1: Understanding Your Customer

  • Ideal customer profile framework
  • Importance of deep customer understanding to drive sales
  • Customer segmentation techniques

Lesson 2: Setting Clear Goals

  • Goal-setting strategies focusing on quarterly objectives and key results (OKRs)
  • Implementing FOCUS tools to help you remove distractions and hit goals.


Week 2: Craft Your Irresistible Offer

Lesson 3: Elements of an Irresistible Offer

  • Create your irresistible offer and value stack strategy
  • Creating unique selling propositions by identifying market gaps and addressing customer pain points

Lesson 4: Offer Optimisation

  • Utilising A/B testing techniques for offer optimisation, a strategy
  • Pricing strategies based on "value-based pricing" and revenue maximisation tactics


Week 3: Attract Your Ideal Clients

Lesson 5: Marketing Tactics Overview

  • Overview of various marketing channels, focusing on those preferred by your target audience
  • Prioritising channels based on the "traction framework" and ROI-driven marketing approach

Lesson 6: Building Your Marketing Strategy

  • Crafting a comprehensive marketing plan incorporating a "scalable marketing model" and "customer acquisition blueprint."
  • Budget allocation strategies with an emphasis on ROI and focus on efficiently maximising marketing spend.


Week 4: Branding and Positioning

Lesson 7: Brand Identity Development

  • Defining brand identity elements that resonate with the target audience.
  • Creating brand guidelines that reflect the brand's values and resonate with customers.

Lesson 8: Positioning Strategy

  • Positioning against competitors using "market domination" tactics.
  • Developing a unique value proposition that sets the brand apart.


Week 5: Content Creation and Distribution

Lesson 9: Content Creation Basics

  • Follow our FlowConverts Start Marketing System to explore content types and formats that align with the brand's message and resonate with the target audience.
  • Utilising content creation tools and resources that we use to distribute across Twitter, Linkedin, Instagram and Youtube

Lesson 10: Content Distribution Strategies

  • Leveraging content distribution channels favoured by the target audience, incorporating insights from our distribution playbook and omnichannel marketing approach
  • Implementing content scheduling and promotion tactics to maximize reach and engagement


Week 6: Lead Generation and Conversion

Lesson 11: Lead Generation Techniques

  • Implementing inbound and outbound lead generation strategies
  • Creating compelling lead magnets based on customer pain points and preferences

Lesson 12: Conversion Optimisation

  • Optimizing conversion rates using proven techniques such as social proof, scarcity, and urgency, as advocated by both experts
  • Crafting effective call-to-action (CTA) strategies that encourage action and drive conversions


Week 7: Sales Pipeline Management

Lesson 13: Sales Pipeline Overview

  • Understanding the components and stages of the sales pipeline, incorporating insights from our sales framework and Fabian’s sales process methodology.
  • Identifying key metrics and KPIs to track sales pipeline performance, following recommendations from both experts

Lesson 14: Pipeline Optimisation

  • Implementing best practices for pipeline management to streamline the sales process and improve efficiency, drawing from Fabian Thorpes's sales optimisation strategies.
  • Leveraging CRM software to enhance pipeline visibility and automate repetitive tasks, as recommended by both experts


Week 8: Scaling Your Sales and Marketing Efforts

Lesson 15: Scaling Strategies Overview

  • Exploring horizontal and vertical scaling strategies to fuel business growth, incorporating insights from both Fabian Thorpe’s scaling principles and Laith Wallaces's growth-hacking techniques
  • Identifying opportunities for accelerated growth using proven scalability tactics endorsed by both experts

Lesson 16: Implementing Scalability

  • Building scalable processes and systems that support long-term growth objectives, drawing from Laith Wallaces's scalability framework and Fabian Thorpe’s systematisation strategies
  • Monitoring and adjusting scaling efforts based on performance metrics and market dynamics, following recommendations from both experts



What You Pay

Frequently Asked Questions


Q: How Does Test Driving The Code Hub Work?

A: Test-drive The Code Hub and your free Business Mentoring PRogramme for a full 7 days and if you're not satisfied, we'll refund you 100%. No questions asked. Then, suppose you agree that these two programs contain the best, most valuable business advice and that you can't wait to implement everything you have been taught. In that case, you'll continue to gain access to The Code Hub, get NEW content every month from our mentoring programme and online courses and get billed based on the plan you choose on the next page.


Q: When Will I Receive My Free Gifts & Training Courses?

A: When you sign up today for the risk-free The Code Hub subscription, you will receive instant access to all free current and future training courses and digital downloads in your teachable acoount. We host all of our content in an easy to use platform. 


Q: How Do I Choose The Programs Or Events I Want To Join?

A: Upon confirming your The Code Hub membership, you’ll have instant access to ALL the free gifts mentioned on this page and training modules inside the portal. Then every month, you'll get access to unlock new video content based on the most pressing bottleneck in your business at that time.


We host our live Business Mentoring Programme once a week and the date will be added on the portal calendar along with instructions to join. You will get instant access to all previous event recordings.


Q: Who Is This For?

A: This is for the self-starter, the entrepreneur who wants to implement real business strategies for demonstrable results, and the business owner who wants to flood their calendar with appointments, bookings, coaching calls, etc., without being swindled into another business "tactic."


This is FOR YOU if you're a business owner, regardless of your current scale, whether you're just launching or aiming for that next revenue milestone... and you're committed to building a scalable, impactful business that thrives on systems, not just hard work and hustle.


This is for the visionary ready to transition from "random acts of marketing" to a structured, scalable system that consistently generates qualified leads and sales. You're searching for clarity, efficiency, and strategies that deliver results, not just promises.


Q: What If I'm Not Satisfied With My Subscription?

A: This is highly unlikely. Wait until you use your initial welcome gifts, and you'll see what I mean. That said, if you don't find our business and marketing advice even the least bit useful, you can cancel anytime, and we'll be friends. ;)


Q: Can I Cancel And Get A Refund? 

A: We want you to be nothing less than overjoyed with your The Code Hub membership. 


The Code Hub membership includes a 15-day money-back guarantee, so you can try everything out before committing.


If you decide The Code Hub is not for you, just give yourself a fast and easy refund by filling up the Refund Form inside The Code Hub within 15 days of your purchase. We promise not to give you a hard time.


You will lose ALL access to programs, gifts, calls, recordings, and the community upon refunding.


If you decide not to renew your membership for another month, you can cancel by filling up the Refund Form inside The Code Hub. You won’t be charged any further and will retain access to all membership content until your next renewal date.